For the month of November 2017, RM10 from each bag sold was chanelled to Humanitatian Care Malaysia, or MyCare, and specifically to one of their 6 humanitarian agencies, Aqsa Syarif.
MyCare is a non-proft organization, functioning as an umbrella for 6 agencies which previously worked independently. By joining forces, all humanitarian efforts can be united so that all potential, resources and expertise can be shared for the benefit of humanity.
Established in 2010, Aqsa Syarif was formed by individuals passionate about the struggle to liberate al-Aqsa Mosque and Palestine. It has disbursed RM45 million worth of aid in 5 years, and is one of the key partners in a global fundraising initiative to rebuild Gaza.